Source : (TradingView)
1. Founding and Early Years:
April 1, 1976: Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California.
1976: Apple I, a pre-assembled computer kit, launched.
1977: Apple II introduced, becoming a cornerstone of the personal computer revolution.
2. Key Product Milestones:
1984: Macintosh debuts with a iconic Super Bowl ad.
1998: iMac G3 revitalizes Apple with a colorful, user-friendly design.
2001: iPod revolutionizes digital music; iTunes Store launches in 2003.
2007: iPhone launch redefines smartphones; iOS and App Store (2008) follow.
2010: iPad pioneers the tablet market.
2015: Apple Watch enters wearables; AirPods debut in 2016.
2020: Transition to Apple Silicon (M1 chip) begins, replacing Intel processors.
3. Leadership Changes:
1985: Steve Jobs resigns after internal conflicts, founding NeXT and Pixar.
1997: Apple acquires NeXT, bringing Jobs back as interim CEO (later permanent).
2011: Tim Cook becomes CEO after Jobs resigns (Jobs passes away October 5, 2011).
4. Financial Milestones:
- Revenue Growth: From 5.7 billion (2001) to 383.3 billion (2023).
Market Cap:
$1 trillion (August 2018).
$2 trillion (August 2020).
$3 trillion (June 2023).
Stock Splits:
7:1 split (June 2014).
4:1 split (August 2020).
5. Strategic Moves and Acquisitions:
1996: Acquires NeXT for $429 million, integrating its OS into macOS.
2014: Purchases Beats Electronics for $3 billion, expanding into music streaming.
2018: $100 billion stock buyback program announced.
6. Recent Developments (2020s):
Services Growth: Apple Music, TV+, Arcade, and Fitness+ contribute significantly to revenue.
Sustainability: Commits to carbon neutrality across supply chain by 2030.
Legal Challenges: Antitrust disputes (e.g., Epic Games lawsuit, EU Digital Markets Act compliance).
7. Cultural Impact:
Retail expansion with Apple Stores (first in 2001).
Design ethos emphasizing minimalism and ecosystem integration.
Key Financial Snapshot (2023):
Revenue: $383.3 billion.
Net Income: $97 billion.
R&D Investment: ~$30 billion annually.
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